About Aim-For

Learn about Aim-For, the company behind The Safety Net. Explore our history and our long-standing commitment to mental well-being.

AIM-FOR

A family business, supporting mental health since 2010.

Aim-for was founded in 2010 by brothers Lee and Nick Richardson. Both are ex-professional footballers and their respective careers are the foundations of Aim-For. After his degree in IT, Nick spent over 10 years teaching in high school and developed a passion for supporting the minds of young people. Lee’s career as a performance psychologist has seen him help some of the most elite sporting teams in the world. Together, they created Aim-For to help people to improve their mental health and mental performance.

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An image of AIM-FOR founder Lee Richardson smiling wearing a black jacket, with a blurred cityscape in the background, presented in black and white.

"The Safety Net is our mental health platform and focuses on making well-being support accessible, relatable, and affordable. We’re proud of the fact it’s been used in organisations for over 10 years and has had over 20,000 users."

Lee & Nick, AIM-FOR Founders

Discover Our Values

Guiding every step we take, our values reflect our dedication to improving mental health for all.

Autonomy

We empower individuals to take charge of their mental health journey, providing tools and resources that foster autonomy in their decision-making and personal growth.

Balance

Recognising the importance of balance in mental health, we strive to guide individuals towards a harmonious equilibrium in their lives, promoting a holistic approach that encompasses emotional, physical, and social well-being

Compassion

At the core of our digital mental health platform is a commitment to compassion, where every interaction and service is infused with empathy, understanding, and genuine care for the well-being of our users.

A group of professionals working in a modern office environment, with one man focusing on a computer screen while a male colleague stands beside a female colleague, discussing work on her laptop.

AIM-FOR

Looking to help your team with their Mental Performance?

Visit Aim-for to learn more about our other digital mental performance products. Founded on Lee Richardson’s 4Pillars model of psychology, they’re designed to help you learn about and develop what it takes to be successful in sports. You’ll help your team improve their mindset and approach to performing.

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Support Your Organisation Today

Take the first step towards a healthier, happier team environment. Book your call today and witness the transformative impact of The Safety Net on mental health and wellbeing in your space.

Schedule Your Call